Asteria Lending
A Makati-based fully licensed company by SEC established to provide personal loans in the Philippines.
Company
The primary objective of this project for Asteria Lending was to develop a state-of-the-art Android application aimed at transforming their digital lending services. The app was designed to offer an intuitive, secure, and efficient mobile lending experience to users, aligning with Asteria's commitment to innovation and customer satisfaction.
User Problems
The target market wanted a quick and easy way to get a loan on their mobile device. The challenge was not just about creating a functional app, but one that resonated with their user base's evolving needs and expectations. In an industry where user trust and ease of access are paramount, the task was to develop an application that not only streamlined the lending process but also reinforced Asteria's brand identity and commitment to customer-centric service.
Leaning on Research
The development process was a blend of technological expertise and user-focused strategy. Leveraging user experience research (UXR) interviews conducted with the marketing department, the team gained valuable insights into customer preferences, pain points, and desired features. This user-centric data became the cornerstone of the design process, ensuring that the app was tailored to meet real-world needs.
Results
The launch of the Asteria Lending Android app marked a significant milestone in the company's digital journey. The app was met with positive reception getting over 10K downloads on its first day thanks to a big marketing push from the company.
Working with Humayun on the Asteria Lending Android app was a transformative experience. His expertise in user-centric design and Android not only brought our vision to life but also significantly advanced our position in the digital lending landscape.